Acunote Brand Identity

A complete profile of Acunote's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #B2C3D4
• accent: #2D4459
• background: #F3F6F9
• textPrimary: #2D4459
• link: #2D4459

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Acunote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introduction Screencast - Acunote
  • Image:
  • Source: link
• Make Your Ruby/Rails App Fast: Performance And Memory Profiling Using ruby-prof and KCachegrind - Acunote Blog
  • Image:
  • Source: link
• GitHub Integration - Acunote Blog
  • Image:
  • Source: link
• Moving and Copying Tasks Between Projects - Acunote Blog
  • Image:
  • Source: link
• New Feature: News Feed - Acunote Blog
  • Image:
  • Source: link
• The future of Rails is Ruby 1.9 - real performance of 1.8, JRuby and 1.9 compared - Acunote Blog
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  • Source: link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Google Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#B2C3D4",
  "accent": "#2D4459",
  "background": "#F3F6F9",
  "textPrimary": "#2D4459",
  "link": "#2D4459"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Arial"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "39px",
   "h2": "34px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": "https://asset0.acunote.com/images/acunote/acunote-logo.png?1777056852",
  "favicon": "https://asset0.acunote.com/favicon.ico?1777056852",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Acunote Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.5,
  "colors": 0.9,
  "overall": 0.7
 }
}