# Activeloop Brand Identity

A complete profile of **Activeloop**'s visual system — colors, typography, components, and personality — extracted from [https://activeloop.ai/](https://activeloop.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://activeloop.ai/.  
**primary**  
`#FFB746`  
`rgb(255, 183, 70)`  
**secondary**  
`#B0B6C4`  
`rgb(176, 182, 196)`  
**accent**  
`#E65100`  
`rgb(230, 81, 0)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`  
**link**  
`#E65100`  
`rgb(230, 81, 0)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Proxima Nova  
Proxima Nova [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova)  
**heading**  
Proxima Nova  
Proxima Nova [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova)  
Proxima Nova, sans-serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Activeloop's actual button styles.

### Button Primary  
**buttonPrimary**  
background `#E65100`  
textColor `#FFFFFF`  
borderRadius `56px`  
shadow `rgba(230, 81, 0, 0.3) 0px 4px 12px 0px`

### Button Secondary  
**buttonSecondary**  
background `transparent`  
textColor `#E65100`  
borderColor `#E65100`  
borderRadius `56px`  
shadow `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech professionals and AI developers

## Activeloop Brand in the Wild

Image: [images.ctfassets.net](https://images.ctfassets.net/qtqp2awm2ktd/7MLzk4W3lv8IrvsQtefKEi/9ba6ad3d2eacda9b8c3cf5c9fbb4fa40/main-image-for-generating-image-embeddings-using-a-pre-trained-cnn-and-store-them-in-hub__3_.webp)
Source: [activeloop.ai](https://www.activeloop.ai/resources/binary-semantic-segmentation-cloud-detection-with-u-net-and-activeloop-hub/)

Image: [images.ctfassets.net](https://images.ctfassets.net/qtqp2awm2ktd/410s74JJnBJsl9SQ9e8hjS/ea4a0fb31b46cf3ee8fd313646b314c0/Salesforce.png)
Source: [activeloop.ai](https://www.activeloop.ai/resources/best-ai-platform-for-gtm-teams/)

Image: [images.ctfassets.net](https://images.ctfassets.net/qtqp2awm2ktd/6thwIVH7kxZPryjvuJZGUD/9da64533e1966bf082b7932dcc20a365/activeloop_thumbnail_the_7_best_ai_tools_for_data_analysis__1_.webp)
Source: [activeloop.ai](https://www.activeloop.ai/resources/best-ai-tools-for-data-analysis/)

Image: [images.ctfassets.net](https://images.ctfassets.net/qtqp2awm2ktd/7hMSInRcoPnvx0dJJ3qZZf/27bfa1492c6e169c120f168dd2bfdd2a/Accelerate_your_Machine_Learning_Workflow_main_image__3_.webp)
Source: [activeloop.ai](https://www.activeloop.ai/resources/accelerate-your-machine-learning-workflow/)

Image: [activeloop.ai](https://www.activeloop.ai/static/8a49e3211de784187c6c7fcab5d43dc6/515e4/header_author.webp)
Source: [activeloop.ai](https://www.activeloop.ai/resources/efenocchi/)

Image: [images.ctfassets.net](https://images.ctfassets.net/qtqp2awm2ktd/2EmJk5lSAcG8Qzwj3rlDNf/0465adc2532aaf82694aeaab226ca1bb/activeloop_thumbnail_how_to_extract_text_from_pdfs.webp)
Source: [activeloop.ai](https://www.activeloop.ai/resources/how-to-extract-text-from-pdf/)

## Frequently Asked Questions

**What is Activeloop's primary brand color?**
Activeloop's primary brand color is #FFB746. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Activeloop use?**
Activeloop uses #E65100 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Activeloop use?**
Activeloop uses Proxima Nova as the primary typeface across body and headings.

**Does Activeloop use a light or dark theme?**
Activeloop's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Activeloop's logo?**
Activeloop's logo is available directly on their site (https://activeloop.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://activeloop.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Activeloop.

## Methodology

Brand data on this page was extracted from [https://activeloop.ai/](https://activeloop.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.