llms.txt

ActiveCampaign Brand Identity

A complete profile of ActiveCampaign's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #004CFF
Accent #004CFF
Body Font IBM Plex Sans
Heading Font IBM Plex Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking marketing automation solutions

ActiveCampaign Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "IBM Plex Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#004CFF",
 "secondary": "#E3FF65",
 "accent": "#004CFF",
 "background": "#FFFFFF",
 "textPrimary": "#00002D",
 "link": "#00002D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "IBM Plex Sans",
 "heading": "IBM Plex Sans"
 },
 "fontStacks": {
 "heading": [
 "IBM Plex Sans",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "IBM Plex Sans",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "IBM Plex Sans",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "29.4406px",
 "body": "17.4042px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#00002D",
 "borderColor": null,
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#004CFF",
 "textColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E3FF65",
 "textColor": "#00002D",
 "borderRadius": "14px",
 "borderRadiusCorners": {
 "topLeft": "14px",
 "topRight": "14px",
 "bottomRight": "14px",
 "bottomLeft": "14px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": 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