ActiveCampaign Brand: Colors, Fonts, Logo & Visual Identity

ActiveCampaign Brand Identity

A complete profile of ActiveCampaign's visual system — colors, typography, components, and personality — extracted from https://activecampaign.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://activecampaign.com.

Color	Hex	RGB
Primary	#004CFF	rgb(0, 76, 255)
Secondary	#E3FF65	rgb(227, 255, 101)
Accent	#004CFF	rgb(0, 76, 255)
Background	#FFFFFF	rgb(255, 255, 255)
Text Primary	#00002D	rgb(0, 0, 45)
Link	#00002D	rgb(0, 0, 45)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Primary	IBM Plex Sans	IBM Plex Sans Google Fonts →
Heading	IBM Plex Sans	IBM Plex Sans Google Fonts →

Not found on Google Fonts?...

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using ActiveCampaign's actual button styles.

Component	Style Details
Input	Background: #FFFFFF; Text Color: #00002D; Border Color: null; Border Radius: 4px; Shadow: none
Button Primary	Background: #004CFF; Text Color: #FFFFFF; Border Radius: 9999px; Shadow: none
Button Secondary	Background: #E3FF65; Text Color: #00002D; Border Radius: 14px; Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking marketing automation solutions

ActiveCampaign Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: activecampaign.com

Frequently Asked Questions

What is ActiveCampaign's primary brand color? ActiveCampaign's primary brand color is #004CFF.
What font does ActiveCampaign use? ActiveCampaign uses IBM Plex Sans as the primary typeface across body and headings.
Does ActiveCampaign use a light or dark theme? ActiveCampaign's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find ActiveCampaign's logo? Available directly on their site (https://activecampaign.com).
How was this brand profile generated? This profile was extracted from https://activecampaign.com using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "colors": {
    "primary": "#004CFF",
    "secondary": "#E3FF65",
    "accent": "#004CFF",
    "background": "#FFFFFF",
    "textPrimary": "#00002D",
    "link": "#00002D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg...%3C%2Fsvg%3E",
    "favicon": "https://www.activecampaign.com/dist/favicon-32x32.png",
    "ogImage": "https://active-campaign.transforms.svdcdn.com/...",
    "logoHref": "https://www.activecampaign.com/",
    "logoAlt": "ActiveCampaign"
  }
}