Acolite Brand Identity

A complete profile of Acolite's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B6375
• secondary: #334155
• accent: #D4A017
• background: #FFFFFF
• textPrimary: #08060D
• link: #D4A017

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Archivo — https://fonts.google.com/specimen/Archivo

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#08060D, borderColor=#E5E4E7, borderRadius=2px, shadow=none
• buttonPrimary: background=#D4A017, textColor=#08060D, borderRadius=2px, shadow=rgba(212, 160, 23, 0) 0px 0px 0px 0px
• buttonSecondary: background=transparent, textColor=#08060D, borderColor=#E5E4E7, borderRadius=7px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: contractors and construction professionals

Acolite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Construction Insurance for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/
• Construction Insurance for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/
• Construction Insurance for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/
• Construction Insurance for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/
• Construction Insurance for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/
• About Acolite Insurance — A Licensed Broker Built for Contractors | Acolite Insurance
  • Image:
  • Source: https://acolite.ai/about

Working with these fonts

Not found on Google Fonts? Follow the suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture font URLs.
4. Download the font files locally.
5. Copy @font-face declarations from the page's CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Roboto",
     "role": "body"
   },
   {
     "family": "Archivo",
     "role": "heading"
   },
   {
     "family": "Playfair Display",
     "role": "display"
   }
 ],
 "colors": {
   "primary": "#6B6375",
   "secondary": "#334155",
   "accent": "#D4A017",
   "background": "#FFFFFF",
   "textPrimary": "#08060D",
   "link": "#D4A017"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Roboto",
     "heading": "Archivo"
   },
   "fontStacks": {
     "heading": [
       "Archivo",
       "system-ui",
       "Segoe UI",
       "Roboto",
       "sans-serif"
     ],
     "body": [
       "system-ui",
       "Segoe UI",
       "Roboto",
       "sans-serif"
     ],
     "paragraph": [
       "system-ui",
       "Segoe UI",
       "Roboto",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "76px",
     "h2": "54px",
     "body": "22px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "8px"
 },
 "components": {
   "input": {
     "background": "#FFFFFF",
     "textColor": "#08060D",
     "borderColor": "#E5E4E7",
     "borderRadius": "2px",
     "borderRadiusCorners": {
       "topLeft": "2px",
       "topRight": "2px",
       "bottomRight": "2px",
       "bottomLeft": "2px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#D4A017",
     "textColor": "#08060D",
     "borderRadius": "2px",
     "borderRadiusCorners": {
       "topLeft": "2px",
       "topRight": "2px",
       "bottomRight": "2px",
       "bottomLeft": "2px"
     },
     "shadow": "rgba(212, 160, 23, 0) 0px 0px 0px 0px"
   },
   "buttonSecondary": {
     "background": "transparent",
     "textColor": "#08060D",
     "borderColor": "#E5E4E7",
     "borderRadius": "7px",
     "borderRadiusCorners": {
       "topLeft": "7px",
       "topRight": "7px",
       "bottomRight": "7px",
       "bottomLeft": "7px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://acolite.ai/logo.svg",
   "favicon": "https://acolite.ai/favicon.svg",
   "ogImage": "https://acolite.ai/og-image.jpg",
   "logoHref": "/",
   "logoAlt": "Acolite"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "contractors and construction professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}