acolite.json

Acolite Brand Identity

A complete profile of Acolite's visual system — colors, typography, components, and personality — extracted from https://acolite.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6B6375
Accent #D4A017
Body Font Roboto
Heading Font Archivo

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: contractors and construction professionals

Acolite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Archivo",
      "role": "heading"
    },
    {
      "family": "Playfair Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#6B6375",
    "secondary": "#334155",
    "accent": "#D4A017",
    "background": "#FFFFFF",
    "textPrimary": "#08060D",
    "link": "#D4A017"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Archivo"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "54px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#08060D",
      "borderColor": "#E5E4E7",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D4A017",
      "textColor": "#08060D",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(212, 160, 23, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#08060D",
      "borderColor": "#E5E4E7",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://acolite.ai/logo.svg",
    "favicon": "https://acolite.ai/favicon.svg",
    "ogImage": "https://acolite.ai/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Acolite"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has an alt text matching the brand name 'Acolite'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a quote →",
      "reasoning": "Button #0 'Request a quote →' uses the vibrant brand color #D4A017, making it the most prominent and action-oriented CTA on the page."
    },
    "secondary": {
      "index": 4,
      "text": "Meet the broker →",
      "reasoning": "Button #4 'Meet the broker →' has a transparent background, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "contractors and construction professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has an alt text matching the brand name 'Acolite'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}