# ACLU Brand Identity

A complete profile of **ACLU**'s visual system — colors, typography, components, and personality — extracted from [https://www.aclu.org/](https://www.aclu.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.aclu.org/.

- **primary:** #0C4383
  - rgb(12, 67, 131)
- **secondary:** #FDC221
  - rgb(253, 194, 33)
- **accent:** #FDC221
  - rgb(253, 194, 33)
- **background:** #FFFFFF
  - rgb(255, 255, 255)
- **textPrimary:** #090C0F
  - rgb(9, 12, 15)
- **link:** #1877F2
  - rgb(24, 119, 242)

## Typography

Each font links to its Google Fonts page where available.

- **primary:** gtamstandard
  - [Google Fonts →](https://fonts.google.com/specimen/gtamstandard)
- **heading:** gtamstandard
  - [Google Fonts →](https://fonts.google.com/specimen/gtamstandard)
  - gtamcompressed, Arial, Helvetica, Nimbus Sans L, sans-serif

## Visual Assets

%22%20style%3D%22fill%3A%20rgb(217%2C%2025%2C%2043)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using ACLU's actual button styles.

### Input

**Properties:**  
- background: transparent  
- textColor: #FFFFFF  
- borderColor: #FFFFFF  
- borderRadius: 4px  
- shadow: none

### Button Primary

**Properties:**  
- background: #FDC221  
- textColor: #0A0D10  
- borderRadius: 4.5px  
- shadow: none

### Button Secondary

**Properties:**  
- background: #0A0D10  
- textColor: #FFFFFF  
- borderRadius: 0px  
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** civic-minded individuals and organizations

## Frequently Asked Questions

1. **What is ACLU's primary brand color?**  
   ACLU's primary brand color is #0C4383. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does ACLU use?**  
   ACLU uses #FDC221 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does ACLU use?**  
   ACLU uses gtamstandard as the primary typeface across body and headings.

4. **Does ACLU use a light or dark theme?**  
   ACLU's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find ACLU's logo?**  
   ACLU's logo is available directly on their site ([https://www.aclu.org/](https://www.aclu.org/)).

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.aclu.org/ using the Firecrawl branding extraction API.