ACLU Brand Identity

A complete profile of ACLU's visual system — colors, typography, components, and personality — extracted from https://www.aclu.org/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.aclu.org/.

• primary: #0C4383
  • rgb(12, 67, 131)
• secondary: #FDC221
  • rgb(253, 194, 33)
• accent: #FDC221
  • rgb(253, 194, 33)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #090C0F
  • rgb(9, 12, 15)
• link: #1877F2
  • rgb(24, 119, 242)

Typography

Each font links to its Google Fonts page where available.

• primary: gtamstandard
  • Google Fonts →
• heading: gtamstandard
  • Google Fonts →
  • gtamcompressed, Arial, Helvetica, Nimbus Sans L, sans-serif

Visual Assets

%22%20style%3D%22fill%3A%20rgb(217%2C%2025%2C%2043)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using ACLU's actual button styles.

Input

Properties:

• background: transparent
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Primary

Properties:

• background: #FDC221
• textColor: #0A0D10
• borderRadius: 4.5px
• shadow: none

Button Secondary

Properties:

• background: #0A0D10
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: civic-minded individuals and organizations

Frequently Asked Questions

1. What is ACLU's primary brand color?
   ACLU's primary brand color is #0C4383. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does ACLU use?
   ACLU uses #FDC221 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does ACLU use?
   ACLU uses gtamstandard as the primary typeface across body and headings.

4. Does ACLU use a light or dark theme?
   ACLU's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find ACLU's logo?
   ACLU's logo is available directly on their site (https://www.aclu.org/).

6. How was this brand profile generated?
   This profile was extracted from https://www.aclu.org/ using the Firecrawl branding extraction API.