Acctual Brand Identity

A complete profile of Acctual's visual system — colors, typography, components, and personality — extracted from https://www.acctual.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.acctual.com/?ref=startups.gallery.

primary

• Hex: #0000EE
• RGB: rgb(0, 0, 238)

secondary

• Hex: #CFEAFA
• RGB: rgb(207, 234, 250)

accent

• Hex: #0098F2
• RGB: rgb(0, 152, 242)

background

• Hex: #F7FAFC
• RGB: rgb(247, 250, 252)

textPrimary

• Hex: #0D111B
• RGB: rgb(13, 17, 27)

link

• Hex: #0098F2
• RGB: rgb(0, 152, 242)

Typography

Each font links to its Google Fonts page where available.

primary

• Open Runde
• Open Runde on Google Fonts

heading

• Open Runde
• Open Runde Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
# Instruction text omitted for brevity

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Acctual's actual button styles.

Button Primary

• Background: #0D111B
• Text Color: #0000EE
• Border Radius: 100px
• Shadow: rgb(36, 38, 40) 0px 0px 0px 1px, rgba(27, 28, 29, 0.48) 0px 1px 2px 0px

Button Secondary

• Background: #FFFFFF
• Text Color: #0000EE
• Border Radius: 100px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: small business owners

Acctual Brand in the Wild

Source: acctual.com

Source: acctual.com

Frequently Asked Questions

1. What is Acctual's primary brand color?
   Acctual's primary brand color is #0000EE.

2. What accent color does Acctual use?
   Acctual uses #0098F2 as an accent color.

3. What font does Acctual use?
   Acctual uses Open Runde as the primary typeface.

4. Does Acctual use a light or dark theme?
   Acctual's primary site uses a light color scheme.

5. How was this brand profile generated?
   This profile was extracted from https://www.acctual.com/?ref=startups.gallery using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.acctual.com/?ref=startups.gallery on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling: GET /branding/acctual.json

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Runde",
      "role": "body"
    },
    {
      "family": "Caveat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#CFEAFA",
    "accent": "#0098F2",
    "background": "#F7FAFC",
    "textPrimary": "#0D111B",
    "link": "#0098F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Runde",
      "heading": "Open Runde"
    },
    "fontStacks": {
      "heading": [
        "Open Runde",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Open Runde",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D111B",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgb(36, 38, 40) 0px 0px 0px 1px, rgba(27, 28, 29, 0.48) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/HZizvhG7rrri8qAnah0Vt4paSeQ.png",
    "ogImage": "https://framerusercontent.com/images/vVe0tCILAaoppCiW0DqTbOVuGg.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up for free",
      "reasoning": "The button 'Sign up for free' is likely the primary CTA due to its action-oriented text and dark background color."
    },
    "secondary": {
      "index": 8,
      "text": "Log in",
      "reasoning": "The 'Log in' button is a common secondary action, with a different background color group (light/white) compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}