# Acctual Brand Identity

A complete profile of **Acctual**'s visual system — colors, typography, components, and personality — extracted from https://www.acctual.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/acctual
- Machine-readable JSON: https://characterquilt.com/branding/acctual.json
- Per-page llms.txt: https://characterquilt.com/branding/acctual/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0098F2 |
| Body Font | Open Runde |
| Heading Font | Open Runde |

## Color Palette

- primary: #0000EE
- secondary: #CFEAFA
- accent: #0098F2
- background: #F7FAFC
- textPrimary: #0D111B
- link: #0098F2

## Typography

- primary: Open Runde — https://fonts.google.com/specimen/Open+Runde
- heading: Open Runde — https://fonts.google.com/specimen/Open+Runde

## Visual Assets

- Favicon: https://framerusercontent.com/images/HZizvhG7rrri8qAnah0Vt4paSeQ.png
- Social card (og:image): https://framerusercontent.com/images/vVe0tCILAaoppCiW0DqTbOVuGg.png

## UI Components

- buttonPrimary: background=#0D111B, textColor=#0000EE, borderRadius=100px, shadow=rgb(36, 38, 40) 0px 0px 0px 1px, rgba(27, 28, 29, 0.48) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: small business owners

## Acctual Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Agency Billing & Invoice Software | Free, Same-Day Payouts**  
  - Image: https://framerusercontent.com/images/57aau0qXXJZVzKDCkclMnY0ykdc.png?width=3180&height=2832  
  - Source: https://www.acctual.com/agency-invoicing
- **Invoicing & Payments Insights**  
  - Image: https://framerusercontent.com/images/huWQ22oLCR440VI5B8huVTzJfpw.png?width=1196&height=678  
  - Source: https://www.acctual.com/blog
- **USDT Invoice Generator — Crypto Payments Made Easy**  
  - Image: https://framerusercontent.com/images/vVe0tCILAaoppCiW0DqTbOVuGg.png  
  - Source: https://www.acctual.com/usdt-invoicing
- **Invoicing & Payments Insights**  
  - Image: https://framerusercontent.com/images/rX1ZocSV2oDHAqeN7YdT6kOVLE.png?width=1196&height=678  
  - Source: https://www.acctual.com/blog
- **Agency Billing & Invoice Software | Free, Same-Day Payouts**  
  - Image: https://framerusercontent.com/images/dUFsagEXoqNeL06UEiX0Tdmvruw.png?width=4096&height=2560  
  - Source: https://www.acctual.com/agency-invoicing
- **Invoicing & Payments Insights**  
  - Image: https://framerusercontent.com/images/gSowMN1McDSOwyxj23brOcQ.png?width=1196&height=678  
  - Source: https://www.acctual.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Runde",
      "role": "body"
    },
    {
      "family": "Caveat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#CFEAFA",
    "accent": "#0098F2",
    "background": "#F7FAFC",
    "textPrimary": "#0D111B",
    "link": "#0098F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Runde",
      "heading": "Open Runde"
    },
    "fontStacks": {
      "heading": [
        "Open Runde",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Open Runde",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D111B",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgb(36, 38, 40) 0px 0px 0px 1px, rgba(27, 28, 29, 0.48) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/HZizvhG7rrri8qAnah0Vt4paSeQ.png",
    "ogImage": "https://framerusercontent.com/images/vVe0tCILAaoppCiW0DqTbOVuGg.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up for free",
      "reasoning": "The button 'Sign up for free' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a call-to-action."
    },
    "secondary": {
      "index": 8,
      "text": "Log in",
      "reasoning": "The 'Log in' button is a common secondary action, with a different background color group (light/white) compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "small business owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```