# Accend Brand Identity

A complete profile of **Accend**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value      |
|--------|------------|
| Primary| #1D252C    |
| Accent | #753FF7    |
| Body Font | Fff Acidgrotesk Trial |
| Heading Font | Fff Acidgrotesk Trial |

## Color Palette

- primary: #1D252C
- secondary: #3898EC
- accent: #753FF7
- background: #FFFFFF
- textPrimary: #000000
- link: #753FF7

## Typography

- primary: Fff Acidgrotesk Trial — https://fonts.google.com/specimen/Fff+Acidgrotesk+Trial
- heading: Fff Acidgrotesk Trial — https://fonts.google.com/specimen/Fff+Acidgrotesk+Trial

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=4.75px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Accend Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Accend 2.0 Launches: The Future of Credit Underwriting | Fondo**  
  - Image:   
  - Source: [Fondo](https://fondo.com/blog/accend-2-0-launches)
- **Accend Advertisement Designing & Producing LLC | LinkedIn**  
  - Image:   
  - Source: [LinkedIn](https://www.linkedin.com/company/accenddigital)
- **NHS England ACCEND: Julie Armoogums Intro to Foundation of Cancer Care elearning**  
  - Image:   
  - Source: [YouTube](https://www.youtube.com/watch?v=WckNPvCUXc8)
- **Startup Accend launches AI credit analyst to replace BPO giants**  
  - Image:   
  - Source: [American Bazaar](https://americanbazaaronline.com/2025/03/11/startup-accend-launches-ai-credit-analyst-to-replace-bpo-giants-460587/)

## Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. Save captured font URLs locally.
5. View the page's CSS and copy the @font-face declarations.

### Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fff Acidgrotesk Trial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1D252C",
    "secondary": "#3898EC",
    "accent": "#753FF7",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#753FF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fff Acidgrotesk Trial",
      "heading": "Fff Acidgrotesk Trial"
    },
    "fontStacks": {
      "heading": [
        "Fff Acidgrotesk Trial",
        "sans-serif"
      ],
      "body": [
        "Fff Acidgrotesk Trial",
        "sans-serif"
      ],
      "paragraph": [
        "Fff Acidgrotesk Trial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "19px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "4.75px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65dda93d80362e85f23cea77/65de0ed895b2a8b18052fb31_Accend_Logo_Black.png",
    "favicon": "https://cdn.prod.website-files.com/65dda93d80362e85f23cea77/66336f6a9faecc3509865a2e_avicon_accend.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  }
}
```