llms.txt

Abridge Brand Identity

A complete profile of Abridge's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #EA2C00
Accent #000000
Body Font Arial
Heading Font Avantt

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Abridge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Avantt", "role": "heading"},
 {"family": "Arial", "role": "body"}
 ],
 "colors": {
 "primary": "#EA2C00",
 "secondary": "#3898EC",
 "accent": "#000000",
 "background": "#FFFFFF",
 "textPrimary": "#141312",
 "link": "#C02907"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Avantt"
 },
 "fontStacks": {
 "heading": ["Abridge Font", "sans-serif"],
 "body": ["Avantt", "Arial", "sans-serif"],
 "paragraph": ["Avantt", "Arial", "sans-serif"]
 },
 "fontSizes": {
 "h1": "68px",
 "h2": "40px",
 "body": "28px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#000000",
 "textColor": "#FFFFFF",
 "borderColor": "#000000",
 "borderRadius": "100px",
 "borderRadiusCorners": {"topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px"},
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#EA2C00",
 "borderColor": "#EA2C00",
 "borderRadius": "0px",
 "borderRadiusCorners": {"topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px"},
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/webp;base64,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,
 "favicon": "https://cdn.prod.website-files.com/6279c9d10eb860662e5ec006/6695ec67d4fc124a96df106b_abridge-favicon-symbol-red.png",
 "ogImage": "https://cdn.prod.website-files.com/6279c9d10eb860662e5ec006/665f41408181f8fdda5f1e7e_abridge-opengraph-home.webp",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Abridge'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Contact us",
 "reasoning": "Button #8 'Contact us' has a vibrant black background (#000000) with white text, making it stand out as a primary CTA. It uses the class 'cta-primary', indicating its importance."
 },
 "secondary": {
 "index": 2,
 "text": "Read case study",
 "reasoning": "Button #2 'Read case study' has a transparent background with a border and text color matching the brand's primary color (#EA2C00), making it a suitable secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Abridge'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}