abridge.json

Abridge Brand Identity

A complete profile of Abridge's visual system — colors, typography, components, and personality — extracted from https://abridge.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #EA2C00
Accent #000000
Body Font Arial
Heading Font Avantt

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Abridge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avantt",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EA2C00",
    "secondary": "#3898EC",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#141312",
    "link": "#C02907"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Avantt"
    },
    "fontStacks": {
      "heading": [
        "Abridge Font",
        "sans-serif"
      ],
      "body": [
        "Avantt",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Avantt",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "40px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#EA2C00",
      "borderColor": "#EA2C00",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/webp;base64,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