ABILITY Brand Identity

A complete profile of ABILITY's visual system — colors, typography, components, and personality — extracted from https://ability360.org. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #00ACF8
• secondary: #09599A
• accent: #40D9F1
• background: #FFFFFF
• textPrimary: #000000
• link: #40D9F1

Typography

• primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=null, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: people with disabilities and their advocates

ABILITY Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Home Care Blog - Ability360 | Phoenix, AZ
  • Image:
  • Source: https://ability360.org/home-care-blog/
• Outrigger Canoe - Ability360 | Phoenix, AZ
  • Image:
  • Source: https://ability360.org/cal-events/outrigger_canoe/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image:
  • Source: https://ability360.org/home-care-blog/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image:
  • Source: https://ability360.org/home-care-blog/
• Individuals with Disabilities Conquer the Grand Canyon
  • Image:
  • Source: https://ability360.org/news/sports-news/grand-canyon-trip/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image:
  • Source: https://ability360.org/home-care-blog/

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "PT Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00ACF8",
    "secondary": "#09599A",
    "accent": "#40D9F1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#40D9F1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "Helvetica",
        "Arial",
        "Lucida",
        "sans-serif"
      ],
      "body": [
        "Source Sans 3"
      ],
      "paragraph": [
        "Source Sans 3"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "28px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": null,
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ability360.org/wp-content/uploads/2021/01/Ability360-Logo-150px.png",
    "favicon": "https://ability360.org/wp-content/uploads/2020/11/cropped-Ability360-Favicon.ico-32x32.png",
    "ogImage": "https://ability360.org/wp-content/uploads/2016/01/Ability360-Symbol-Web.png",
    "logoHref": "https://ability360.org/",
    "logoAlt": "Ability360"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ability360'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "people with disabilities and their advocates"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.95,
    "overall": 0.475
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ability360'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}