Abhi Brand Identity

A complete profile of Abhi's visual system — colors, typography, components, and personality — extracted from https://abhi.com.pk/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #CC3366
• secondary: #3ECE9E
• accent: #0A192F
• background: #FFFFFF
• textPrimary: #0A192F
• link: #0A192F

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#0A192F, textColor=#333333, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for financial solutions

Abhi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• White label - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/white-label/
• Earned Wage Access – A Stress Reliever - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/earned-wage-access-a-stress-reliever/
• Abhi Payroll - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/abhi-payroll/
• Blogs - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/category/blogs/
• LuLu Financial Holdings Partners with ABHI to Advance Financial Inclusion and Cross-Border Remittance Solutions - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/lulu-financial-holdings-partners-with-abhi-to-advance-financial-inclusion-and-cross-border-remittance-solutions/
• Blogs - Abhi - Finance Redefined
  • Image:
  • Source: https://abhi.com.pk/category/blogs/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#CC3366",
  "secondary": "#3ECE9E",
  "accent": "#0A192F",
  "background": "#FFFFFF",
  "textPrimary": "#0A192F",
  "link": "#0A192F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "poppins"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "60px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0A192F",
   "textColor": "#333333",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "20px",
   "borderRadiusCorners": {
    "topLeft": "20px",
    "topRight": "20px",
    "bottomRight": "20px",
    "bottomLeft": "20px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://abhi.com.pk/wp-content/uploads/2026/01/Logo-White-300x82-1.png",
  "favicon": "https://abhi.com.pk/wp-content/uploads/2024/07/cropped-cropped-App-Icon-white-32x32.webp",
  "ogImage": null,
  "logoHref": "https://abhi.com.pk"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals looking for financial solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}