# Abalone Bio Brand Identity

A complete profile of **Abalone Bio**'s visual system — colors, typography, components, and personality — extracted from https://www.abalonebio.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/abalone-bio
- Machine-readable JSON: https://characterquilt.com/branding/abalone-bio.json
- Per-page llms.txt: https://characterquilt.com/branding/abalone-bio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #798189 |
| Accent | #1D2A38 |
| Body Font | Twklausanne |
| Heading Font | Twklausanne |

## Color Palette

- primary: #798189
- secondary: #C8DD5E
- accent: #1D2A38
- background: #FFFFFF
- textPrimary: #1D2A38
- link: #1D2A38

## Typography

- primary: Twklausanne — https://fonts.google.com/specimen/Twklausanne
- heading: Twklausanne — https://fonts.google.com/specimen/Twklausanne

## Visual Assets

- Logo: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f89a08_iconlogo-default.svg
- Favicon: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673f4331916540b6931a71a0_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/670a33004eb2b2c94e7179bf/673e30e3697196b3f6978b94_Opengraph.jpg

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals and partners

## Abalone Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Abalone Bio | Platform**
  - Image: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f89a6b_grahpic-072xok.png
  - Source: https://www.abalonebio.com/platform
- **Abalone Bio | Partnerships**
  - Image: https://cdn.prod.website-files.com/670a33004eb2b2c94e7179bf/673e30e3697196b3f6978b94_Opengraph.jpg
  - Source: https://www.abalonebio.com/partnerships
- **Abalone Bio | Platform**
  - Image: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f89a1f_problem-22x.png
  - Source: https://www.abalonebio.com/platform
- **Abalone Bio | Platform**
  - Image: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f89a20_problem-12x.png
  - Source: https://www.abalonebio.com/platform
- **Abalone Bio | Partnerships**
  - Image: https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f899ff_abalone-m2x.png
  - Source: https://www.abalonebio.com/partnerships

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Twklausanne",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#798189",
    "secondary": "#C8DD5E",
    "accent": "#1D2A38",
    "background": "#FFFFFF",
    "textPrimary": "#1D2A38",
    "link": "#1D2A38"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Twklausanne",
      "heading": "Twklausanne"
    },
    "fontStacks": {
      "heading": [
        "Twklausanne",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Twklausanne",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Twklausanne",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673e4ec5b5b3505435f89a08_iconlogo-default.svg",
    "favicon": "https://cdn.prod.website-files.com/673e4ec5b5b3505435f8999c/673f4331916540b6931a71a0_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/670a33004eb2b2c94e7179bf/673e30e3697196b3f6978b94_Opengraph.jpg",
    "logoHref": "/",
    "logoAlt": "Abalone Bio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Abalone Bio'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons have the same background color (#FFFFFF) and lack vibrant, action-oriented text, making it difficult to identify a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since all buttons share the same color and no primary button was identified, a secondary button cannot be selected."
    },
    "confidence": 0.6
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and partners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.6,
    "colors": 0.9,
    "overall": 0.75
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Abalone Bio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```