# Abacus Brand Identity

A complete profile of **Abacus**'s visual system — colors, typography, components, and personality — extracted from http://abacus.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/abacus
- Machine-readable JSON: https://characterquilt.com/branding/abacus.json
- Per-page llms.txt: https://characterquilt.com/branding/abacus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F44336 |
| Accent | #0D74CE |
| Body Font | NotoSans |
| Heading Font | NotoSans |

## Color Palette

- primary: #F44336
- secondary: #0097DC
- accent: #0D74CE
- background: #FFFFFF
- textPrimary: #0D74CE
- link: #0D74CE

## Typography

- primary: NotoSans — https://fonts.google.com/specimen/NotoSans
- heading: NotoSans — https://fonts.google.com/specimen/NotoSans

## Visual Assets

- Favicon: https://cdn.emburse.com/embark/favicon/spend/apple-touch-icon.png

## UI Components

- input: background=transparent, textColor=#1C2024, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0D74CE, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Abacus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Fun Abacus Training for Kids Online Flyer Template**
  - Image: https://resource.designwiz.com/designwiz/compressed/fun-abacus-training-for-kids-online-flyer-template-nzo2l56c9c4dfc.jpg
  - Source: https://designwiz.com/flyer/templates/abacus/fun-abacus-training-for-kids-online-flyer-template/
- **Abacus® Reporting - Abacus**
  - Image: https://www.abacuserp.me/wp-content/uploads/2024/11/Screenshot-2024-11-04-at-09.33.18.png
  - Source: https://www.abacuserp.me/en/abacus-reporting/
- **Quality One Page abacus Website Template Vector Eps, Modern Web Design with  flat UI elements and landscape illustration, ideal for landing page Stock  Vector Image & Art - Alamy**
  - Image: https://c8.alamy.com/comp/MR5WPX/quality-one-page-abacus-website-template-vector-eps-modern-web-design-with-flat-ui-elements-and-landscape-illustration-ideal-for-landing-page-MR5WPX.jpg
  - Source: https://www.alamy.com/quality-one-page-abacus-website-template-vector-eps-modern-web-design-with-flat-ui-elements-and-landscape-illustration-ideal-for-landing-page-image186370770.html
- **Abacus Education - Digital Marketing Campaign**
  - Image: https://cdn.intellemo.ai/int-stock/62b57b0249bfa4f8867976da/62b57b0349bfa4f8867976db-v119/abacus_learning_online_classes_for_school_children_l.jpg
  - Source: https://intellemo.ai/marketing/abacus-education/62b57b0249bfa4f8867976da?platform=25¤tStep=overview
- **ABACUS | the American Booksellers Association**
  - Image: https://www.bookweb.org/sites/default/files/gallery/5%20Reasons%20ABACUS%20Infographic.png
  - Source: https://www.bookweb.org/abacus
- **Abacus landing page design (Desktop) by Ademola Adeniyi on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/5858136/file/original-f1cff201fd259f17d18a2b1748e5beb1.png?resize=4320x4320
  - Source: https://dribbble.com/shots/21057820-Abacus-landing-page-design-Desktop

## Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file.
5. View the page's CSS to copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NotoSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F44336",
    "secondary": "#0097DC",
    "accent": "#0D74CE",
    "background": "#FFFFFF",
    "textPrimary": "#0D74CE",
    "link": "#0D74CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NotoSans",
      "heading": "NotoSans"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1C2024",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0D74CE",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.emburse.com/embark/favicon/spend/apple-touch-icon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "Neither logo candidate is clearly positioned in the header or linked to the homepage, making it difficult to determine the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Continue",
      "reasoning": "The button with text 'Continue' uses the vibrant brand color #0D74CE, indicating it is the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "Neither logo candidate is clearly positioned in the header or linked to the homepage, making it difficult to determine the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```