Aaru Brand: Colors, Fonts, Logo & Visual Identity
Aaru Brand Identity
A complete profile of Aaru's visual system — colors, typography, components, and personality — extracted from https://aaru.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://aaru.com/.
| Type | Color | RGB |
|---|---|---|
| Primary | #03E87A | rgb(3, 232, 122) |
| Secondary | #1019EC | rgb(16, 25, 236) |
| Accent | #EBFB10 | rgb(235, 251, 16) |
| Background | #0A0A0A | rgb(10, 10, 10) |
| TextPrimary | #0A0A0A | rgb(10, 10, 10) |
| Link | #EBFB10 | rgb(235, 251, 16) |
Typography
Each font links to its Google Fonts page where available.
- Primary Font: gtPantheon Google Fonts →
- Heading Font: abcOracle Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Brand Personality
Tone: modern
Energy: medium
Audience: scientists and researchers
Aaru Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Source: aaru.com
Source: aaru.com
Source: aaru.com
Source: aaru.com
Source: aaru.com
Frequently Asked Questions
What is Aaru's primary brand color? Aaru's primary brand color is #03E87A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Aaru use? Aaru uses #EBFB10 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Aaru use? Aaru uses gtPantheon for body text and abcOracle for headings. Fonts were detected on https://aaru.com/ as part of their live design system.
Does Aaru use a light or dark theme? Aaru's primary site uses a dark color scheme, with a background of #0A0A0A.
Where can I find Aaru's logo? Aaru's logo is available directly on their site (https://aaru.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://aaru.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aaru.
Methodology
Brand data on this page was extracted from https://aaru.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.