a0.dev Brand Identity

A complete profile of a0.dev's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A73E8
• secondary: #D2E3FC
• accent: #4285F4
• background: #101013
• textPrimary: #101013
• link: #4285F4

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=6px, shadow=none
• buttonPrimary: background=#1C1D22, textColor=#FFFFFF, borderColor=#2A2B33, borderRadius=12px, shadow=none
• buttonSecondary: background=#16171B, textColor=#FFFFFF, borderColor=#2A2B33, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech-savvy individuals

a0.dev Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• a0.dev - Phase 1 (WAGMA)
  • Image:
  • Source: https://a0.dev/blog/phase-1-wagma
• a0.dev - Phase 1 (WAGMA)
  • Image:
  • Source: https://a0.dev/blog/phase-1-wagma
• a0.dev - Phase 1 (WAGMA)
  • Image:
  • Source: https://a0.dev/blog/phase-1-wagma
• a0.dev - Blog
  • Image:
  • Source: https://a0.dev/blog
• a0.dev - Phase 1 (WAGMA)
  • Image:
  • Source: https://a0.dev/blog/phase-1-wagma
• a0.dev - Phase 1 (WAGMA)
  • Image:
  • Source: https://a0.dev/blog/phase-1-wagma

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1A73E8",
  "secondary": "#D2E3FC",
  "accent": "#4285F4",
  "background": "#101013",
  "textPrimary": "#101013",
  "link": "#4285F4"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "40px",
   "body": "32px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#1C1D22",
   "textColor": "#FFFFFF",
   "borderColor": "#2A2B33",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#16171B",
   "textColor": "#FFFFFF",
   "borderColor": "#2A2B33",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://a0.dev/logo-wide-white.svg",
  "favicon": "https://a0.dev/favicon.ico",
  "ogImage": "https://a0.dev/og-image.png",
  "logoHref": "/?landing=true",
  "logoAlt": "a0.dev"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "developers and tech-savvy individuals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}