9gag Brand Identity

A complete profile of 9gag's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0099FF
• secondary: #34C759
• accent: #0077FF
• background: #FFFFFF
• textPrimary: #000000
• link: #0077FF

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0077FF, textColor=#FFFFFF, borderRadius=20px, shadow=none
• buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=20px, shadow=none

Brand Personality

Tone: playful · Energy: high · Audience: young adults and meme enthusiasts

9gag Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fun Off
  • Image:
  • Source: Link
• 9GAG Content
  • Image:
  • Source: Link
• 30+ Wednesday Memes
  • Image:
  • Source: Link
• Don't ride and text
  • Image:
  • Source: Link
• Fun Off
  • Image:
  • Source: Link
• Did you know about Bananas?
  • Image:
  • Source: Link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0099FF",
    "secondary": "#34C759",
    "accent": "#0077FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0077FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0077FF",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://9gag.com/s/fab0aa49/8fc477e2ebaa8c179d1650bbe03ff271e083cb76/static/dist/es8/web/img/sprite-logo.png",
    "favicon": "https://9gag.com/favicon.ico",
    "ogImage": "https://images-cdn.9gag.com/img/9gag-og.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults and meme enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}