99minutos.json

99minutos Brand Identity

A complete profile of 99minutos's visual system — colors, typography, components, and personality — extracted from https://99minutos.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9697AF
Accent #84C340
Body Font Barlow
Heading Font Barlow

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking delivery solutions

99minutos Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Barlow",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9697AF",
    "secondary": "#84C340",
    "accent": "#84C340",
    "background": "#FCFCFC",
    "textPrimary": "#1F263B",
    "link": "#1F263B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Barlow",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "sans-serif"
      ],
      "body": [
        "Barlow",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#84C340",
      "textColor": "#FFFFFF",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1F263B",
      "borderColor": "#84C340",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6978c192c4a7f59bfcd832f6_Logo-99m.avif",
    "favicon": "https://cdn.prod.website-files.com/695ea0ff55e50a834d07fbe5/6979faa1e5876aa8a2828e89_favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking delivery solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}