llms.txt

80,000 Hours Brand Identity

A complete profile of 80,000 Hours's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #2EBDD1
Accent #2EBDD1
Body Font Proxima Nova
Heading Font Proxima Nova

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking impactful careers

80,000 Hours Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Proxima Nova",
   "role": "body"
  },
  {
   "family": "MUSEO Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2EBDD1",
  "secondary": "#0AA9BF",
  "accent": "#2EBDD1",
  "background": "#FFFFFF",
  "textPrimary": "#2A2E30",
  "link": "#20727E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Proxima Nova",
   "heading": "Proxima Nova"
  },
  "fontStacks": {
   "heading": [
    "museo-sans",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "proxima-nova",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "proxima-nova",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#2A2E30",
   "borderColor": "#B1E1E4",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
  },
  "buttonPrimary": {
   "background": "#2EBDD1",
   "textColor": "#FFFFFF",
   "borderColor": "#2EBDD1",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#298492",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": 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
  
 "favicon": "https://80000hours.org/favicon-152.png",
 "ogImage": "https://80000hours.org/wp-content/uploads/2015/12/og-image1.jpg",
 "logoHref": "https://80000hours.org/",
 "logoAlt": "80,000 Hours"
},
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name '80,000 Hours'.",
 "confidence": 0.9,
 "source": "llm"
},
 "__llm_button_reasoning": {
 "primary": {
 "index": 2,
 "text": "Get started",
 "reasoning": "Button #0 ('Get started') is the primary CTA due to its vibrant brand color (#2EBDD1) and action-oriented text, making it the most prominent call-to-action on the page."
 },
 "secondary": {
 "index": 20,
 "text": "Read more",
 "reasoning": "Button #2 ('Read more') is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a supportive action with less prominence."
 },
 "confidence": 0.95
},
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Individuals seeking impactful careers"
},
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
},
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
},
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name '80,000 Hours'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}