80,000 Hours Brand: Colors, Fonts, Logo & Visual Identity
80,000 Hours Brand Identity
A complete profile of 80,000 Hours's visual system — colors, typography, components, and personality — extracted from http://80000hours.org. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://80000hours.org.
| Type | Color Code | RGB |
|---|---|---|
| Primary | #2EBDD1 | rgb(46, 189, 209) |
| Secondary | #0AA9BF | rgb(10, 169, 191) |
| Accent | #2EBDD1 | rgb(46, 189, 209) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #2A2E30 | rgb(42, 46, 48) |
| Link | #20727E | rgb(32, 114, 126) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font | Google Fonts Link |
|---|---|---|
| Primary | Proxima Nova | Google Fonts → |
| Heading | Proxima Nova | Google Fonts → |
| Body | Museo Sans, | |
| Helvetica Neue, | ||
| Helvetica, | ||
| Arial, | ||
| sans-serif |
Visual Assets
UI Components
Live previews rendered using 80,000 Hours's actual button styles.
| Component | Style |
|---|---|
| Input | background: #FFFFFF, textColor: #2A2E30, borderColor: #B1E1E4, borderRadius: 4px, shadow: rgba(0, 0, 0, 0.08) 0px 2px 4px 0px |
| Button Primary | background: #2EBDD1, textColor: #FFFFFF, borderColor: #2EBDD1, borderRadius: 4px, shadow: none |
| Button Secondary | background: #FFFFFF, textColor: #298492, borderRadius: 4px, shadow: none |
Brand Personality
Tone: professional
Energy: medium
Audience: Individuals seeking impactful careers
Frequently Asked Questions
What is 80,000 Hours's primary brand color?
80,000 Hours's primary brand color is #2EBDD1. It anchors the visual identity across their website, product UI, and marketing materials.
What font does 80,000 Hours use?
80,000 Hours uses Proxima Nova as the primary typeface across body and headings.
Does 80,000 Hours use a light or dark theme?
80,000 Hours's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find 80,000 Hours's logo?
80,000 Hours's logo is available directly on their site (http://80000hours.org). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://80000hours.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.