7cups Brand Identity

A complete profile of 7cups's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #006FAD
• secondary: #303A43
• accent: #006FAD
• background: #DFEDFE
• textPrimary: #006FAD
• link: #006FAD

Typography

• primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
• heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#006FAD, textColor=#FFFFFF, borderColor=#006FAD, borderRadius=18px, shadow=none
• buttonSecondary: background=#FFBB00, textColor=#000000, borderColor=#FFBB00, borderRadius=18px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking mental health support

7cups Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• National Ice Cream Month - Check In (July 22nd-29th) - Discussion | 7 Cups
  • Image: /GettyImages-90053856-588b7aff5f9b5874ee534b04.jpg)
  • Source: https://www.7cups.com/forum/hobbyzone/CheckinorIntroductions_1491/NationalIceCreamMonthCheckInJuly22nd29th_282118/
• New on the 7Cups Blog: Traveling with anxiety - Discussion | 7 Cups
  • Image:
  • Source: https://www.7cups.com/forum/siteupdates/Archives_542/Newonthe7CupsBlogTravelingwithanxiety_44756/
• Project Tulip Awardees - August 2020 - Discussion | 7 Cups
  • Image:
  • Source: https://www.7cups.com/forum/gratitude/AppreciationProgram_2310/ProjectTulipAwardeesAugust2020_228193/?p=3
• Self-Care for Students | 7 Cups
  • Image:
  • Source: https://www.7cups.com/advice/article/self-care-for-student-stress
• Gratitude Jar! Instructions + Share your Jars! - Discussion | 7 Cups
  • Image:
  • Source: https://www.7cups.com/forum/gratitude/AppreciationProgram_2310/GratitudeJarInstructionsShareyourJars_258799/
• New to the Building Community Program? Introduce yourself here! - Discussion | 7 Cups
  • Image:
  • Source: https://www.7cups.com/forum/academy/Archives_2307/NewtotheBuildingCommunityProgramIntroduceyourselfhere_234271/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Work Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#006FAD",
 "secondary": "#303A43",
 "accent": "#006FAD",
 "background": "#DFEDFE",
 "textPrimary": "#006FAD",
 "link": "#006FAD"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Work Sans",
 "heading": "Work Sans"
 },
 "fontStacks": {
 "heading": [
 "Work Sans",
 "sans-serif"
 ],
 "body": [
 "Work Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Work Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "37.5px",
 "h2": "22.5px",
 "body": "15px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#006FAD",
 "textColor": "#FFFFFF",
 "borderColor": "#006FAD",
 "borderRadius": "18px",
 "borderRadiusCorners": {
 "topLeft": "18px",
 "topRight": "18px",
 "bottomRight": "18px",
 "bottomLeft": "18px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFBB00",
 "textColor": "#000000",
 "borderColor": "#FFBB00",
 "borderRadius": "18px",
 "borderRadiusCorners": {
 "topLeft": "18px",
 "topRight": "18px",
 "bottomRight": "18px",
 "bottomLeft": "18px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.7cups.com/cloudfront/img/active-listeners-therapy.svg",
 "favicon": "https://www.7cups.com/favicon/favicon-32x32.png",
 "ogImage": "https:/cloudfront/img/7cupsshare.jpg",
 "logoHref": "/",
 "logoAlt": "7 Cups Online Therapy and Free Counseling"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "individuals seeking mental health support"
 }
}