54Gene Brand Identity

A complete profile of 54Gene's visual system — colors, typography, components, and personality — extracted from http://www.54gene.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/54gene
• Machine-readable JSON: https://characterquilt.com/branding/54gene.json
• Per-page llms.txt: https://characterquilt.com/branding/54gene/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

54Gene Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 54gene is unlocking the power of the African Genome - Abasi Ene-Obong
  • Image: https://i.ytimg.com/vi/XLPdz2azO-c/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDZhqbAFE9VkE4qWCIR-imuLrtCtA
  • Source: https://www.youtube.com/watch?v=XLPdz2azO-c
• African Center for Translational Genomics (ACTG) 2021 Academic Scholarship for emerging genomic scientists. – Opportunities For Africans
  • Image: https://www.opportunitiesforafricans.com/wp-content/uploads/2021/07/54gene-2021-actg-scholarship.jpg
  • Source: https://www.opportunitiesforafricans.com/african-center-for-translational-genomics-actg-2021-academic-scholarship/
• Techpoint Build Spotlight: 54Gene is developing world class health technologies for Africa
  • Image: https://techpoint.africa/wp-content/uploads/2022/01/54gene-sponsor_.jpg
  • Source: https://techpoint.africa/feature/techpoint-build-spotlight-54gene/
• The Demise Of 54gene: Insiders Trace How Boom Turned Bust
  • Image: https://weetracker.com/wp-content/uploads/2023/09/54gene-lab-4.jpg
  • Source: https://weetracker.com/2023/09/29/african-startup-54gene-shuts-down/
• 54gene: Enhancing Phenotypic Data Collection - SurveyCTO
  • Image: https://www.surveycto.com/wp-content/uploads/2023/01/54Gene-Hero-Image-FINAL.png
  • Source: https://www.surveycto.com/data-management/54gene-phenotypic-data-collection-with-surveycto/

Working with these fonts

Not found on Google Fonts? Here’s a method to help you if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate (pricing, blog, careers) — some weights may only load on specific routes.
4. For each captured font URL: right-click → Save As to download locally.
5. View the CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events with Content-Type starting with font/, and write the body to disk. The CSS extraction step remains the same. Only proceed if you have permission to use the brand assets — many proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}