# 42Floors Brand Identity

A complete profile of **42Floors**'s visual system — colors, typography, components, and personality — extracted from [http://42floors.com](http://42floors.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from http://42floors.com.

| Color         | Hex       | RGB             |
|---------------|-----------|-----------------|
| primary       | #5D7179   | rgb(93, 113, 121) |
| secondary     | #5E717A   | rgb(94, 113, 122) |
| accent        | #2F446A   | rgb(47, 68, 106)  |
| background    | #FFFFFF   | rgb(255, 255, 255) |
| textPrimary   | #2F446A   | rgb(47, 68, 106)  |
| link          | #2F446A   | rgb(47, 68, 106)  |

## Typography
Each font links to its Google Fonts page where available.

| Role    | Font    |
|---------|---------|
| primary | Muli    |
| heading | Muli    |

Muli [Google Fonts →](https://fonts.google.com/specimen/Muli)

## Visual Assets

## UI Components

| Component        | Background | Text Color | Border Color | Border Radius | Shadow |
|------------------|------------|------------|--------------|---------------|--------|
| Input            | #FFFFFF    | #2F446A    | #CCCCCC      | 4px           | none   |
| Button Primary   | #2F446A    | #FFFFFF    | #2F446A      | 3px           | none   |
| Button Secondary | #F8F8F8    | #5D7179    | N/A          | 0px           | none   |

## Brand Personality
**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals and real estate agents

## Frequently Asked Questions

**What is 42Floors's primary brand color?**  
42Floors's primary brand color is #5D7179. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does 42Floors use?**  
42Floors uses #2F446A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does 42Floors use?**  
42Floors uses Muli as the primary typeface across body and headings.

**Does 42Floors use a light or dark theme?**  
42Floors's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find 42Floors's logo?**  
42Floors's logo is available directly on their site (http://42floors.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://42floors.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.