42 Brand Identity

A complete profile of 42's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #93E8CA
• secondary: #ACAEFF
• accent: #FFBFBF
• background: #FFFCF8
• textPrimary: #000000
• link: #FFBFBF

Typography

• primary: DM Sans — View on Google Fonts
• heading: Poppins — View on Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFCF8, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: retail decision makers

42 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Robert Woo - 42 Blog

  Source: Link

• The Key to Retail Growth Decision Making

  Source: Link

• 42 Technologies - Clean Omnichannel Data - Ecommerce, Retail, Wholesale

  Source: Link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#93E8CA",
    "secondary": "#ACAEFF",
    "accent": "#FFBFBF",
    "background": "#FFFCF8",
    "textPrimary": "#000000",
    "link": "#FFBFBF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCF8",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.42technologies.com/images/logo.svg",
    "favicon": "https://www.42technologies.com/images/favicons/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "42 Technologies"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "retail decision makers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}