# 42 Brand Identity

A complete profile of **42**'s visual system — colors, typography, components, and personality — extracted from https://42technologies.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/42
- Machine-readable JSON: https://characterquilt.com/branding/42.json
- Per-page llms.txt: https://characterquilt.com/branding/42/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #93E8CA |
| Accent | #FFBFBF |
| Body Font | DM Sans |
| Heading Font | Poppins |

## Color Palette

- primary: #93E8CA
- secondary: #ACAEFF
- accent: #FFBFBF
- background: #FFFCF8
- textPrimary: #000000
- link: #FFBFBF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.42technologies.com/images/logo.svg
- Favicon: https://www.42technologies.com/images/favicons/apple-touch-icon.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFCF8, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: retail decision makers

## 42 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Robert Woo - 42 Blog**
  - Image: https://blog.42technologies.com/content/images/size/w600/2024/09/v6.jpg
  - Source: https://blog.42technologies.com/author/robert/
- **The Key to Retail Growth Decision Making**
  - Image: https://blog.42technologies.com/content/images/2024/05/bookademo-2.jpeg
  - Source: https://blog.42technologies.com/the-key-to-retail-growth-decision-making/
- **42 Technologies - Clean Omnichannel Data - Ecommerce, Retail, Wholesale**
  - Image: https://blog.42technologies.com/content/images/2023/11/android-chrome-512x512.png
  - Source: https://blog.42technologies.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.