42 Brand Identity

A complete profile of 42's visual system — colors, typography, components, and personality — extracted from https://42technologies.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/42
• Machine-readable JSON: https://characterquilt.com/branding/42.json
• Per-page llms.txt: https://characterquilt.com/branding/42/llms.txt

Quick Facts

Color Palette

• primary: #93E8CA
• secondary: #ACAEFF
• accent: #FFBFBF
• background: #FFFCF8
• textPrimary: #000000
• link: #FFBFBF

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo: https://www.42technologies.com/images/logo.svg
• Favicon: https://www.42technologies.com/images/favicons/apple-touch-icon.png

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFCF8, textColor=#000000, borderColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: retail decision makers

42 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Robert Woo - 42 Blog
  • Image: https://blog.42technologies.com/content/images/size/w600/2024/09/v6.jpg
  • Source: https://blog.42technologies.com/author/robert/
• The Key to Retail Growth Decision Making
  • Image: https://blog.42technologies.com/content/images/2024/05/bookademo-2.jpeg
  • Source: https://blog.42technologies.com/the-key-to-retail-growth-decision-making/
• 42 Technologies - Clean Omnichannel Data - Ecommerce, Retail, Wholesale
  • Image: https://blog.42technologies.com/content/images/2023/11/android-chrome-512x512.png
  • Source: https://blog.42technologies.com/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.