# 280 North Brand Identity

A complete profile of **280 North**'s visual system — colors, typography, components, and personality — extracted from [http://280north.com](http://280north.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://280north.com.

| Color Type | Hex Code | RGB |
|------------|----------|-----|
| Primary    | #0E314C  | rgb(14, 49, 76) |
| Secondary  | #9742BA  | rgb(151, 66, 186) |
| Accent     | #1E703C  | rgb(30, 112, 60) |
| Background | #FFFFFF  | rgb(255, 255, 255) |
| Text       | #1E703C  | rgb(30, 112, 60) |
| Link       | #1E703C  | rgb(30, 112, 60) |

## Typography

Each font links to its Google Fonts page where available.

| Type      | Font     | Link |
|-----------|----------|------|
| Primary   | Poppins  | [Google Fonts →](https://fonts.google.com/specimen/Poppins) |
| Heading    | Poppins  | [Google Fonts →](https://fonts.google.com/specimen/Poppins) |

## Visual Assets

## UI Components

### Button Primary

- Background: #1E703C
- Text Color: #FFFFFF
- Border Radius: 4px
- Shadow: rgba(68, 206, 111, 0.25) 0px 13px 27px 0px

### Button Secondary

- Background: #9742BA
- Text Color: #FFFFFF
- Border Radius: 4px
- Shadow: rgba(198, 121, 227, 0.25) 0px 13px 27px 0px

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** businesses seeking web design services

## 280 North Brand in the Wild

## Frequently Asked Questions

### What is 280 North's primary brand color?
280 North's primary brand color is #0E314C. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does 280 North use?
280 North uses #1E703C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does 280 North use?
280 North uses Poppins as the primary typeface across body and headings.

### Does 280 North use a light or dark theme?
280 North's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find 280 North's logo?
280 North's logo is available directly on their site (http://280north.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from http://280north.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 280 North.

## Methodology

Brand data on this page was extracted from [http://280north.com](http://280north.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

This page is published by **CharacterQuilt** and is not affiliated with or endorsed by 280 North.