# 222 Brand Identity

A complete profile of **222**'s visual system — colors, typography, components, and personality — extracted from [https://222.place](https://222.place/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://222.place.

| Type      | Color Code | RGB                |
|-----------|------------|--------------------|
| primary   | #FFFFDF    | rgb(255, 255, 223) |
| secondary | #A5AA93    | rgb(165, 170, 147) |
| accent    | #A5AA93    | rgb(165, 170, 147) |
| background| #1A231C    | rgb(26, 35, 28)    |
| textPrimary| #1A231C   | rgb(26, 35, 28)    |
| link      | #A5AA93    | rgb(165, 170, 147) |

## Typography

Each font links to its Google Fonts page where available.

| Type       | Font        | Link                                      |
|------------|-------------|-------------------------------------------|
| primary    | Crimson Pro | [Google Fonts →](https://fonts.google.com/specimen/Crimson+Pro) |
| heading     | Crimson Pro | [Google Fonts →](https://fonts.google.com/specimen/Crimson+Pro) |

## Visual Assets

## UI Components

Live previews rendered using 222's actual button styles.

### Button Primary

- background #FFFFDF
- textColor #152018
- borderRadius 99999px
- shadow none

### Button Secondary

- background #253127
- textColor #FFFFDF
- borderRadius 99999px
- shadow none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** young adults looking to socialize and explore their city

## 222 Brand in the Wild

Image: [222.place](https://222.place/_next/image?url=%2Fbackground%2Fv2%2Fv_about_15.webp&w=3840&q=75)

Image: [222.place](https://222.place/background/v2/v_about_27.webp)

Image: [222.place](https://222.place/_next/image?url=%2Fbackground%2Fv2%2Fv_about_10.webp&w=3840&q=75)

Image: [222.place](https://222.place/_next/image?url=%2Fbackground%2Fv2%2Fv_about_22.webp&w=3840&q=75)

Image: [222.place](https://222.place/_next/image?url=%2Fbackground%2Fv2%2Fv_about_6.webp&w=3840&q=75)

Image: [222.place](https://222.place/_next/image?url=%2Fbackground%2Fv2%2Fv_about_1.webp&w=3840&q=75)

## Frequently Asked Questions

**1. What is 222's primary brand color?**  
222's primary brand color is #FFFFDF. It anchors the visual identity across their website, product UI, and marketing materials.

**2. What accent color does 222 use?**  
222 uses #A5AA93 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**3. What font does 222 use?**  
222 uses Crimson Pro as the primary typeface across body and headings.

**4. Does 222 use a light or dark theme?**  
222's primary site uses a light color scheme, with a background of #1A231C.

**5. Where can I find 222's logo?**  
222's logo is available directly on their site (https://222.place). The current logo URL is included in the machine-readable JSON profile linked above.

**6. How was this brand profile generated?**  
This profile was extracted from https://222.place using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 222.

## Methodology

Brand data on this page was extracted from [https://222.place](https://222.place/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.