1910 Brand Identity

A complete profile of 1910's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #FFDEDE
• accent: #5A1DFF
• background: #FFFFFF
• textPrimary: #5A1DFF
• link: #5A1DFF

Typography

• primary: Neue Haas Unica W 1 G — Link
• heading: Neue Haas Unica W 1 G — Link

Visual Assets

• Logo: data:image/svg+xml;utf8,...
• Favicon: https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/6858703443e2852856805db2_favicon_32x32.png
• Social card (og:image): https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/68d3ca3dcfe42ada28d2e96d_OpenGraph%20-%20ver1.png

UI Components

• buttonPrimary: background=#5A1DFF, textColor=#FFFFFF, borderRadius=6.72px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: biotech professionals and researchers

1910 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Pipeline
  • Image: https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/6855378d5f67fc7b49b1d5c6_pipeline-cta-min.avif
  • Source: https://www.1910.ai/pipeline
• Platform
  • Image: https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/68e7bef57fb9e67a3920ecd1_Visual5_nobarrier.png
  • Source: https://www.1910.ai/platform
• 1910 | AI-native biotech
  • Image: https://cdn.prod.website-files.com/679e3f51c37f927948efcc9d/684b171d5a5428951543d262_cover_img.webp
  • Source: https://www.1910.ai/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.