1849 bio Brand Identity

A complete profile of 1849 bio's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FD893D
• secondary: #814A41
• accent: #FD893D
• background: #FFFFFF
• textPrimary: #1F1F1F
• link: #F3EAD9

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Funnel Sans — https://fonts.google.com/specimen/Funnel+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FD893D, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=#1F1F1F, textColor=#404040, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: industrial and mining companies

1849 bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1849 bio – Extract more copper from existing stockpiles
  • Image:
  • Source: https://1849.bio/
• 1849 bio – Extract more copper from existing stockpiles
  • Image:
  • Source: https://1849.bio/
• 1849 bio – Extract more copper from existing stockpiles
  • Image:
  • Source: https://1849.bio/
• 1849 bio – Extract more copper from existing stockpiles
  • Image:
  • Source: https://1849.bio/
• 1849 bio – Extract more copper from existing stockpiles
  • Image:
  • Source: https://1849.bio/
• Home – 1849 bio
  • Image:
  • Source: https://1849.bio/home/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Funnel Sans",
   "role": "heading"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FD893D",
  "secondary": "#814A41",
  "accent": "#FD893D",
  "background": "#FFFFFF",
  "textPrimary": "#1F1F1F",
  "link": "#F3EAD9"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Funnel Sans"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen-Sans",
    "Ubuntu",
    "Cantarell",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen-Sans",
    "Ubuntu",
    "Cantarell",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Funnel Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "12px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FD893D",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1F1F1F",
   "textColor": "#404040",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://1849.bio/wp-content/uploads/2025/02/Layer_1-1.svg",
  "favicon": "https://1849.bio/wp-content/uploads/2025/03/1849-favicon.png",
  "ogImage": "https://1849.bio/wp-content/uploads/2025/03/1849bio-preview.jpg",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "industrial and mining companies"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}