llms.txt

11x Brand Identity

A complete profile of 11x's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #203236
Accent #000000
Body Font Arial
Heading Font Arial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

11x Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ES Allianz",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#203236",
    "secondary": "#8C663C",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F5ECE5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "152px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F5F5",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/6728e4376d19a8a8822b936d_11x-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672b7d14591ffee78aac725e_Fav.png",
    "ogImage": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/67312606ff40e81cde3f1b32_11x%20OG.jpg",
    "logoHref": "https://www.11x.ai/",
    "logoAlt": "11x logo in black"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name '11x', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is the primary CTA because it uses a dark background (#000000) which stands out against the light background of the page. The text 'Get Started' is action-oriented, making it a strong candidate for the primary action."
    },
    "secondary": {
      "index": 5,
      "text": "Read customer story",
      "reasoning": "Button #5 is selected as the secondary CTA because it has a different background color (#F6F5F5) from the primary button and offers a secondary action 'Read customer story'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name '11x', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}