11x Brand Identity

A complete profile of 11x's visual system — colors, typography, components, and personality — extracted from https://www.11x.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/11x
• Machine-readable JSON: https://characterquilt.com/branding/11x.json
• Per-page llms.txt: https://characterquilt.com/branding/11x/llms.txt

Quick Facts

Color Palette

• primary: #203236
• secondary: #8C663C
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #F5ECE5

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=999px, shadow=none
• buttonSecondary: background=#F6F5F5, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

11x Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Alice Live Web Search
  • Image:
  • Source: Alice Live Web Search
• Blog - 11x Digital Workers
  • Image:
  • Source: 11x Digital Workers
• How Canibuild built a scalable inbound and outbound pipeline engine with 11x
  • Image:
  • Source: Canibuild Case Study
• B2B Lead Generation Outsourcing: 15 Tools & Practical Advice | 11x Blog
  • Image:
  • Source: 15 Tools & Practical Advice
• 11x Manifesto
  • Image:
  • Source: 11x Manifesto
• 15 Best Sales Acceleration Tools to Close Deals Faster in 2026 | 11x Blog
  • Image:
  • Source: Sales Acceleration Tools

Working with these fonts

Not found on Google Fonts? Instructions can help if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate around.
4. For each captured font URL: right-click → Save As.
5. View the page's CSS (DevTools → Sources) and copy matching @font-face declarations. Rewrite each src: url(...) to local file paths.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ES Allianz",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#203236",
    "secondary": "#8C663C",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F5ECE5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ES Allianz",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "152px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F5F5",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/6728e4376d19a8a8822b936d_11x-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/672b7d14591ffee78aac725e_Fav.png",
    "ogImage": "https://cdn.prod.website-files.com/66fe5a1a88c73ef8f270d312/67312606ff40e81cde3f1b32_11x%20OG.jpg",
    "logoHref": "https://www.11x.ai/",
    "logoAlt": "11x logo in black"
  }
}