10x Science Brand Identity

A complete profile of 10x Science's visual system — colors, typography, components, and personality — extracted from https://10xscience.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/10x-science
• Machine-readable JSON: https://characterquilt.com/branding/10x-science.json

Quick Facts

Color Palette

• primary: #3B82F6
• secondary: #166534
• accent: #15803D
• background: #FFFFFF
• textPrimary: #09090B
• link: #15803D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://10xscience.com/assets/10x-Science_wordmark-light.svg
• Favicon: https://10xscience.com/favicon-96x96.png
• Social card (og:image): https://10xscience.com/assets/10x-Science_graphic-light.svg

UI Components

• input: background=transparent, textColor=#09090B, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#15803D, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#09090B, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: scientists and researchers

10x Science Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Decoding Biology. Transforming Health. | 10x Genomics
  • Image: https://cdn.10xgenomics.com/image/upload/f_auto,q_auto,w_1148,dpr_2.0/v1756329610/home-page-2025-08/aoi_ai_models_574x450.jpg
  • Source: https://www.10xgenomics.com/
• Decoding Biology. Transforming Health. | 10x Genomics
  • Image: https://cdn.10xgenomics.com/image/upload/f_auto,q_auto,w_800,dpr_2.0/v1756232137/home-page-2025-08/platform_chromium_technology.jpg
  • Source: https://www.10xgenomics.com/

Working with these fonts

Not found on Google Fonts? Here is a method to help you if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "SF Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#3B82F6",
    "secondary": "#166534",
    "accent": "#15803D",
    "background": "#FFFFFF",
    "textPrimary": "#09090B",
    "link": "#15803D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "14px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#09090B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#15803D",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#09090B",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://10xscience.com/assets/10x-Science_wordmark-light.svg",
    "favicon": "https://10xscience.com/favicon-96x96.png",
    "ogImage": "https://10xscience.com/assets/10x-Science_graphic-light.svg",
    "logoHref": "/",
    "logoAlt": "10x Science"
  }
}