llms.txt

100x Brand Identity

A complete profile of 100x's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#020617
Accent	#3870FF
Body Font	system-ui
Heading Font	system-ui

Color Palette

primary: #020617
secondary: #3870FF
accent: #3870FF
background: #FFFFFF
textPrimary: #0F172A
link: #0F172A

Typography

primary: system-ui — system-ui font
heading: system-ui — system-ui font

Visual Assets

Logo:
Favicon:
Social card (og:image): /new-og-image.jpg

UI Components

buttonPrimary: background=#3870FF, textColor=#FAFAF9, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px,

rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

buttonSecondary: background=#FFFFFF, textColor=#0F172A, borderColor=#D6D3D1, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px,

rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

100x Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

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Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and click around.
For each captured font URL: right-click → Save As to download.
View the page's CSS and copy the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "system-ui",
   "count": 40
  },
  {
   "family": "-apple-system",
   "count": 40
  },
  {
   "family": "BlinkMacSystemFont",
   "count": 40
  },
  {
   "family": "Segoe UI",
   "count": 40
  },
  {
   "family": "sans-serif",
   "count": 40
  }
 ],
 "colors": {
  "primary": "#020617",
  "secondary": "#3870FF",
  "accent": "#3870FF",
  "background": "#FFFFFF",
  "textPrimary": "#0F172A",
  "link": "#0F172A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "system-ui",
   "heading": "system-ui"
  },
  "fontStacks": {
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "heading": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3870FF",
   "textColor": "#FAFAF9",
   "borderRadius": "33554400px",
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0F172A",
   "borderColor": "#D6D3D1",
   "borderRadius": "33554400px",
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
  }
 },
 "images": {
  "logo": "https://100x.bot/figma/logo-100x.svg",
  "favicon": "https://100x.bot/favicon.ico",
  "ogImage": "/new-og-image.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 }
}