# 10 By 10 Brand Identity

A complete profile of **10 By 10**'s visual system — colors, typography, components, and personality — extracted from https://10by10.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/10-by-10
- Machine-readable JSON: https://characterquilt.com/branding/10-by-10.json
- Per-page llms.txt: https://characterquilt.com/branding/10-by-10/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #526EB4 |
| Accent | #FF7846 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #526EB4
- secondary: #1E73BE
- accent: #FF7846
- background: #EFEFEF
- textPrimary: #454545
- link: #FF7846

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.10by10.io/wp-content/uploads/2019/09/10x10-Logo-White_LightBlue_3x.png
- Favicon: https://www.10by10.io/wp-content/uploads/2018/05/32-px-10x-Green.png

## UI Components

- input: background=#FFFFFF, textColor=#989898, borderColor=#D8DDE6, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## 10 By 10 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Employer**
  - Image: https://www.10by10.io/wp-content/uploads/2021/09/Panther_Labs_Logo-scaled.jpg
  - Source: https://www.10by10.io/employer/
- **Employer**
  - Image: https://www.10by10.io/wp-content/uploads/2019/09/MOBILE-Logo-Set-2.png
  - Source: https://www.10by10.io/employer/
- **Employer**
  - Image: https://www.10by10.io/wp-content/uploads/2020/06/1_RrQYFnZaufZEaHJyL1yYDw-scaled-e1592445134338.jpeg
  - Source: https://www.10by10.io/employer/
- **Recruiter**
  - Image: https://www.10by10.io/wp-content/uploads/2018/01/AprilHeadShot.jpg
  - Source: https://www.10by10.io/recruiter/
- **Employer**
  - Image: https://www.10by10.io/wp-content/uploads/2020/05/distru-logo-with-text.png
  - Source: https://www.10by10.io/employer/
- **Employer**
  - Image: https://www.10by10.io/wp-content/uploads/2019/09/MOBILE-Logo-Set-1-e1571266607730.png
  - Source: https://www.10by10.io/employer/

## Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.