10 By 10 Brand Identity

A complete profile of 10 By 10's visual system — colors, typography, components, and personality — extracted from https://10by10.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/10-by-10
• Machine-readable JSON: https://characterquilt.com/branding/10-by-10.json
• Per-page llms.txt: https://characterquilt.com/branding/10-by-10/llms.txt

Quick Facts

Color Palette

• primary: #526EB4
• secondary: #1E73BE
• accent: #FF7846
• background: #EFEFEF
• textPrimary: #454545
• link: #FF7846

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo: https://www.10by10.io/wp-content/uploads/2019/09/10x10-Logo-White_LightBlue_3x.png
• Favicon: https://www.10by10.io/wp-content/uploads/2018/05/32-px-10x-Green.png

UI Components

• input: background=#FFFFFF, textColor=#989898, borderColor=#D8DDE6, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

10 By 10 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Employer
  • Image: https://www.10by10.io/wp-content/uploads/2021/09/Panther_Labs_Logo-scaled.jpg
  • Source: https://www.10by10.io/employer/
• Employer
  • Image: https://www.10by10.io/wp-content/uploads/2019/09/MOBILE-Logo-Set-2.png
  • Source: https://www.10by10.io/employer/
• Employer
  • Image: https://www.10by10.io/wp-content/uploads/2020/06/1_RrQYFnZaufZEaHJyL1yYDw-scaled-e1592445134338.jpeg
  • Source: https://www.10by10.io/employer/
• Recruiter
  • Image: https://www.10by10.io/wp-content/uploads/2018/01/AprilHeadShot.jpg
  • Source: https://www.10by10.io/recruiter/
• Employer
  • Image: https://www.10by10.io/wp-content/uploads/2020/05/distru-logo-with-text.png
  • Source: https://www.10by10.io/employer/
• Employer
  • Image: https://www.10by10.io/wp-content/uploads/2019/09/MOBILE-Logo-Set-1-e1571266607730.png
  • Source: https://www.10by10.io/employer/

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.